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TRAVELERS DDS
How do you launch a new operating division?
Travelers Group created Diversified Distribution Services (DDS) to bundle together its disparate products (home insurance, auto insurance, long-term care insurance, home-equity loans, and mutual funds) and offer them as a unified package.
We introduced the program with a full launch campaign, including advertising, direct mail, and sales kits tailored for each target segment. The kits featured explanatory brochures, product sales sheets and response forms.
The package was distributed through banks, corporations and associations. These groups then became third-party sales agents, offering the package to their customers, employees and members.
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PRUDENTIAL SECURITIES
How do you cement relationships with first-time investors?
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CHASE GLOBAL MARKETS
When did Chase Global Markets start looking brighter?
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ALI VELSHI, MSNBC
Can you write an entire book in three weeks?